The Salesperson Essay Example | Topics and Well Written Essays - 1500 words

The Salesperson - Essay ExampleThe advise will usually, just now not limited to, be related to the circumstance contact the product and services that the salesperson is offering (Bathrooms+Kitchens magazine, 2003).A salesperson is also expected to confine understanding with the customer and appreciate what they atomic number 18 trying to accomplish. And finally, the well-nigh important task of a salesperson is to seal the deal or make a sale by using the most effective technique of negotiating, as to a greater extent and more customers are demanding for discounts and attractive bargains, demands like these are often fuelled by the trends in the advertising industry, such as buy dining table now and turn out later with further 0% interest rate offer. Furthermore, the salesperson is expected to be likeable by his prospective customers. People buy people first is an old concept save still holds true in modern times. For salespeople to be successful, they should be approachable an d can readily explain to the customer regarding advise and most especially the tuition of the product or services being offered (Bathrooms+Kitchens magazine, 2003).However, the role of a salesperson has been changing radically over couple of years and will further keep on to change as influenced by the revolution in the business sector such as globalization (Appleton associates, n.d.). The number of salesperson required in todays competitory orbit is also significantly reduced and continue with down trend. In previous years, there were over 1 million salespeople in the United Kingdom, but now there are only an estimated 500,000 salespeople. This is almost 50% reduction in the marketing profession. Modern technology have much to do with this trend. carrefour policies, transportation and advertisements have all influenced the decline in the needed salespeople especially in the fast-moving products. However, due to increased competition and awareness, the much needed professional ism of salespeople are even up more required in order to stay competitive (CIM analyst, 2000). The days of the solo salesman roaming around his territory looking for the next sale are gone-the selling role is now more complex than cold calling (Bulletpoint, n.d.). Undoubtedly, the most important factor in changing the role of a salesperson in todays world is the changing attitudes and priorities of the customers as well as the development of mass media and the internet. Most customers of today are more informed, through television and other mass media, near the goods and services that a salesperson might offer. In fact, some customers are even more aware of the information of the competitors products or services than the salesperson himself. This topographic point could lead to embarrassment on the part of the salesperson. Customers are putting much emphasis on how the product is acquired rather than the quality of the product itself. Customers nowadays are less affected by the s alespersons competence or behaviour, and the use of traditional techniques of selling has little negative or no effect at all on customers ratiocination to purchase the goods or services being offered by the salesperson (Bulletpoint, n.d.). Today, being adequate is no longer that is needed for salespeople to succeed in getting sales. Salespeople have to be